Initial situation

Many industries recognized the potential of platform-oriented business models early on and also exploited it for themselves. The real estate industry has not been able to keep pace with this development. The reason for this is obvious and understandable: The high demand let real estate values rise even without digital innovations. With the regulations to which the industry is subject in the fight against climate change, this is now changing.

Approach

The platforms and ecosystems present in the real estate market are very diverse and differ in their configurations. Therefore, an in-depth analysis of the underlying business models is of particular importance and requires a classification of the associated design dimensions and their characteristics. Taxonomies are suitable for this purpose as expediently designed artifacts that enable analysis and classification based on their business models. The dimensions and characteristics contained in them help to distinguish different platforms, understand patterns, and clarify design decisions related to the platform-oriented business model. In total, 24 different platform and ecosystem solutions could thus be analyzed in a structured and comprehensive way along the entire lifecycle. This results in a very exciting picture of the current maturity level of platform-oriented business models in the real estate industry.

Services of pom+Consulting AG

• Development of a taxonomy for the classification of platforms and ecosystems
• Classification of platform and ecosystem solutions
• Assessment of platforms and ecosystems in the real estate industry
• Writing of study report